TBWA \ Vietnam

To show a new side of Singapore, the Singapore Tourism Board had taken on a new approach for its global campaign launch ‘Passion Made Possible’, to portray the country as a place where dreams come true. Whether you’re an explorer, a foodie, a shoppaholic or a socialiser, Singapore has just the right ‘Tribe’ for you.

Account Management: Chuyen Vu, Tran Minh Trang

Turning Singapore into a one-stop destination when it comes to actualizing your passion

Tagline

To pass down the Passion Made Possible spirit to Vietnamese people, we need a Vietnamese tagline.

Copywriter: Ha Van Trang, Nguyen Ngoc Quynh Thi

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Transcreated their brand film and tribe film.

Copywriter: Ha Van Trang, Nguyen Ngoc Quynh Thi

Brand Film

Explorers

Collectors

Brand Film

Foodies

A music video for Vietnamese

Hoang Bach and his family was chosen to be the first Singapore Tourism Ambassador, representing the “Explorer Tribe”.

The music video "Daddy, let’s go to Singapore" replays a series of new experiences that Hoang Bach and his wife give to their children with the desire to nurture and realize the passion of their children, no matter how unreal and ridiculous it might seem.

Using fun experiences, cute visuals and easy-to-remember lyrics, the MV reflects the image of Singapore as a colorful place with endless attractions for families’ members to fulfill their passion.

Creative lead / Copywriter: Ha Van Trang

Art Director: Le Nguyen Ly, Nguyen Ngoc Bao Han

Music: Hoang Bach

Lyrics: Ha Van Trang

Production House: Zorba

Director: Be Nguyen Minh Anh