KitKat Vietnam
KitKat Valentine
Say You Do Digital Campaign
Mirum Vietnam
To position Kit Kat as a consumer’s top of mind when it comes to Valentine’s gifting, we showed the difficulties and pressure of gifting on Valentine in fun and
entertaining way.
The campaign triggered target consumer’s sharing, then reveal Kit Kat is a great solution for youngsters to stop worrying and enjoy the Valentine.
Creative: Quang Nguyen
Content Manager: Do Viet Ty
Content Creator: Ha Van Trang
Designer: Hai Vu
THE SONG
Using the Say you do song, we rewrote the lyrics as well as let the audience customize their song using the website: https://www.nhaccuatui.com/kitkatvalentine to give their love ones a meaningfull Valentine gift.
Silver Dragon Award for Best Entertainment Campaign
The campaign has won the Silver Dragon Award for Best Entertainment Campaign from the Dragons of Asia’s Promotion Market Awards of Asia (PMAA) on 2016.